Senior Customer Reference Manager Job Description

The Senior Customer Reference Manager will be responsible for securing customer references and managing the approval of content that supports marketing campaigns and GTM goals. This is an individual contributor role within the Global Customer Reference Management (GCRM) team, which is housed within the Corporate Communications department. It is a customer-facing role requiring strong business acumen, influence, and presence. The ideal candidate for this role will encompass terrific communication skills and the ability to multitask and manage multiple moving projects and workstreams. Regular travel is required for customer meetings and video shoots, sales conferences and QBRs, and industry events (generally 3-5 trips/quarter, subject to change). Key responsibilities include, but are not limited to:

• Delivering Meaningful Customer Testimonials: Work closely with our sales, ACE and marketing Teams to identify and engage satisfied and successful customers, transforming their success stories into powerful assets that drive brand credibility and sales efforts. Your role will involve capturing and showcasing customer experiences across multiple channels to enhance our brand reputation and support our growth in the digital engineering market.
• Designing and Pitching Communications Proposals: Create value-based, 360° communications proposals that showcase the benefits of joint storytelling with Ansys and demonstrate your awareness of their business, the competitive landscape, and their usage of Ansys solutions. You will pitch opportunities directly to customers (i.e., Head of Communications, VP of Brand, Head of Engineering, etc.). You will be assigned accounts to manage independently and will advise on appropriate testimonial activities (video, blog, quote, press release, case study, event integration, etc.). While your role is in marketing, you will act as a member of the extended account team; and will operate as a trusted partner for the Account Manager.
• Customer Stories Content Amplification: Work cross-functionally to improve customer content amplification by leveraging various communication channels, including social media, paid media, website media relations, events, lead generation, etc., to amplify customer voices and drive brand advocacy.
• Program Scaling: Increase program adoption and visibility externally and internally while interfacing with various stakeholders such as sales, application engineers, field, product, corporate marketing etc. Attend various QBRs and sales meetings to promote the role of GCRM for business growth and nurture our customer stories pipeline. Measure the impact of testimonials for demand creation, brand awareness and further adoption of Ansys tools across all types of customers.
• Reporting: Establish an effective metrics model with digital marketing leaders. Track and measure the impact of testimonial activities, providing regular reports to management on key metrics such as number of stories vs competitors, content performance on social media and so on.
• Customer-Focused Event Support: Support the planning and execution of customer-focused events, including roundtables industry conferences such as Paris Air Show, CES, Mobile World Congress, Ansys Simulation World; or standalone Ansys-hosted customer events.  Identify and secure customer speakers for events as appropriate, ensuring their participation aligns with the overall event strategy.