Key Duties and Responsibilities

• Provide technical expertise in planning, execution, and leadership of programs, projects, initiatives, and offer guidance.

• Ensure that the scope of the projects within the program align with business priorities

• Formally document and communicate outcomes of discovery, design, and strategy sessions

• Communicate status and adjust timeframes and projects as needed

• Address escalated resourcing issues with functional managers, as needed

• Manage program-level risks and interdependencies

• Strategically drive program direction, capable of managing at all levels

• Inform planning and program activation using data-driven trends and insights

• Provide program reporting and status to senior management

• Hold team members and internal partners accountable to meeting key deadlines and milestones

• Develop and manage marketing program frameworks for cross-functional strategic execution, including requirements gathering, business case creation, implementation, and improvements.

• Create and enforce a unified calendar and milestone for programs; ensure resources are properly allocated

• Promote collaboration and coordination across broad categories of stakeholders

• Lead cross-functional meetings and foster teamwork, drive escalation and resolution of issues

• Manage marketing roadmap and backlog, proposing new strategies to meet goals, determining appropriate prioritization for projects

• Manage all programs within scope and budget

• Proactively identify and resolve barriers to project success, escalating risks when appropriate. Engage in continuous improvement activities.

• Work with cross functional teams, including Marketing Operations, to calculate marketing project ROI targets and track progress to goal, adjusting strategies as needed to drive desired outcomes

• Work with the marketing operations team to set up and manage campaign performance KPIs, providing top level and deep insight reporting

• Maintain excellent relationships with all levels of the matrix organization