In this session we will introduce industry specific applications from the consumer goods industry and how Finite Element Analysis (FEA) is used to perform stress analysis to ensure safe and ergonomic design of different consumer products. We perform stress analysis on two types of shoes, one with an air-filled based and another whose base has an auxetic design. We then analyze a bike frame and a bike crank to determine the stress distribution under various loading conditions. Finally, we perform a nonlinear simulation of interlocking of a snap-fit buckle.