Key Duties and Responsibilities 

• Delivers value-based messaging for Ansys ModelCenter and Ansys System Architecture Modeler products, in collaboration with Ansys Model-Based Systems engineering strategy, to prospective customers, existing customers and partners, in conjunction with Product, Sales and Marketing teams

• Participates in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment

• Maintains Ansys' competitive leadership by understanding the competitive landscape, identifying opportunities for future growth and how Ansys ModelCenter and Ansys System Architecture Modeler differentiate us from the competition.

• Responsible for delivering all sales enablement collateral, including customer facing presentations, relevant use-cases, battle cards, customer case studies and solution guides

• Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.

• Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.

• Owns the development of all marketing collateral including web content, product feature videos, technical assets, data sheets, blogs and other solution-oriented content, by partnering with Corporate Marketing teams

• Partners with Ansys field marketing and corporate marketing to effectively promote Ansys products in alignment with product marketing strategy and corporate programs

• Coordinates with the Digital Marketing Center of Excellence to ensure lead generation programs are targeted and delivering against sales needs

• Ensures all business unit-related leads are tracked and marketing campaigns are accurately reported in order to measure success against initial goals

• Manages complex projects and executes on global, multi-product marketing campaigns

• Measures and evaluates the ROI of marketing tactics at all stages of the customer journey