Key Duties and Responsibilities

• Delivers value-based messaging for the Optimization and AI-based product lines to prospective customers, existing customers, and partners.
• Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.
• Manages complex projects and executes on global, multi-product marketing campaigns
• Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.
• Composes engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.
• Drives execution of product promotion through virtual events, social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted engineering personas.
• Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.
• Partners with the Ansys corporate, industry and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.
• Deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys materials products.
• Conducts competitor analysis to understand competitor product features, positioning and messaging related to materials information management and related offerings.
• Responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.