Key Duties and Responsibilities  

Responsible for planning and executing marketing strategies.

• Activity planning: Develop and implement a marketing plan for accounts based on an industry or region with supervisor support & in collaboration with the field marketing team and local Sales.

• Activity execution: Implement marketing activities and initiatives at industry level, ensuring they align with broader company objectives and resonate with industry audience.

• Program management: Manages overall process of planning, organizing, and executing campaigns from start-to-finish. Define in-person and virtual event experiences, including shaping the event themes, content, agenda, and goals.

• Reporting & analytics: Monitoring the effectiveness of marketing activities and providing reports on campaign performance, including metrics like attendance, lead generation, etc.