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Marketing Development Representative(16960)

Key Duties and Responsibilities

  • Support the lead routing and administration process at ANSYS
  • Follow up on prospect inquiries concerning ANSYS software products
  • Effectively partner and work across the Marketing, Sales, Channel Partners and Product teams
  • Work closely with key internal teams to develop account intelligence, relationship maps, and use case opportunities through direct account engagement and insight tools
  • Leverage marketing campaigns (marketing material, seminar, webinar etc.) to develop and nurture leads for sales
  • Apply operational expertise to identify leads and pass them to the appropriate opportunity owner based on defined business segmentation
  • Participate in ANSYS events, tradeshows and digitally led customer engagement programs.
  • Demand Generation for ANSYS events in assigned territory
  • Update the CRM database or other databases with lead and/or contact info and account/prospect intelligence gathered to provide visibility to market opportunities in assigned territory
  • Provide market feedback to the management team to optimize positioning of offerings
  • Develop and communicate ongoing improvements to the process of prospecting for and qualifying leads
  • Work on special projects as directed by the Manager, Lead Development
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