Marketing Development Representative(16960)
Key Duties and Responsibilities
- Support the lead routing and administration process at ANSYS
- Follow up on prospect inquiries concerning ANSYS software products
- Effectively partner and work across the Marketing, Sales, Channel Partners and Product teams
- Work closely with key internal teams to develop account intelligence, relationship maps, and use case opportunities through direct account engagement and insight tools
- Leverage marketing campaigns (marketing material, seminar, webinar etc.) to develop and nurture leads for sales
- Apply operational expertise to identify leads and pass them to the appropriate opportunity owner based on defined business segmentation
- Participate in ANSYS events, tradeshows and digitally led customer engagement programs.
- Demand Generation for ANSYS events in assigned territory
- Update the CRM database or other databases with lead and/or contact info and account/prospect intelligence gathered to provide visibility to market opportunities in assigned territory
- Provide market feedback to the management team to optimize positioning of offerings
- Develop and communicate ongoing improvements to the process of prospecting for and qualifying leads
- Work on special projects as directed by the Manager, Lead Development