RESPONSIBILITIES

• Energy Vertical GTM Strategy: Work with the GTM Strategy team and our Energy Center of Excellence to develop and execute targeted marketing strategies to drive awareness and demand along with adoption of our simulation software within the Energy industry.
• Market Positioning & Messaging: Define general and persona-specific, compelling, industry-specific messaging for the Energy industry that highlights the value of simulation in solving engineering challenges.
• Demand Generation: Develop and drive demand generation activities. Partner with digital marketing and field marketing teams to create programs that generate pipeline and revenue growth.
• Thought Leadership: Collaborate with the Energy CTO, technical experts and industry influencers to create content, webinars, and speaking opportunities that establish our company as a market leader and support our energy-based initiatives.
• Sales Enablement: Create sales tools, case studies, and competitive insights that help the sales team engage energy industry decision-makers effectively.
• Customer Advocacy: Work with sales and customer success teams to identify and amplify customer success stories through various marketing channels.
• Cross-Functional Collaboration: Partner with product marketing, corporate marketing, and regional marketing teams to align strategies and drive execution.
• Market Intelligence: Monitor energy industry trends, competitive landscape, and customer needs to inform marketing strategies and product positioning.