Key Responsibilities

• Industry GTM Strategy: Work with the GTM Strategy team and our Industry Centers of Excellence to develop and execute targeted marketing strategies to drive awareness and demand along with adoption of our simulation software in key industries verticals. Identify areas of opportunity to help transform aspects of industry-led marketing.
• Market Positioning & Messaging: Define general and persona-specific, compelling, industry-specific messaging for our key industries that highlights the value of simulation in solving engineering challenges.
• Demand Generation: Develop and drive demand generation activities across the industry marketing team. Partner with digital marketing and field marketing teams to create campaigns that generate pipeline and revenue growth.
• Thought Leadership: Collaborate with the Industry CTOs, technical experts and industry influencers to create content, webinars, and speaking opportunities that establish our company as a market leader and support our industry-based initiatives.
• Sales Enablement: Create sales tools, case studies, and competitive insights that help the sales team engage industry decision-makers effectively.
• Customer Advocacy: Work with sales and customer success teams to identify and amplify customer success stories through various marketing channels.
• Cross-Functional Collaboration: Partner with product marketing, corporate marketing, and regional marketing teams to align strategies and drive execution.
• Market Intelligence: Monitor industry trends, competitive landscape, and customer needs to inform marketing strategies and product positioning.