Key Duties and Responsibilities

• Brand Strategy:
  • Develop and implement comprehensive brand strategies that align with AGI’s go-to-market (GTM) objectives, ensuring a unified brand presence across all channels.
  • Establish, manage, and enforce AGI brand guidelines to guarantee consistent messaging, tone, and visual identity.
  • Use market research and government customer insights to refine AGI’s brand positioning, ensuring differentiation within the U.S. government sector.
• Demand Generation:
  • Partner closely with product, sales, customer excellence, and other teams to create and execute targeted sales and marketing initiatives that drive demand among U.S. government customers.
  • Lead cross-functional teams in planning and executing AGI-specific marketing campaigns and events, aligning efforts with AGI’s brand and GTM objectives.
  • Foster a collaborative environment by facilitating regular meetings, sharing insights, and synchronizing strategies across internal teams.
• Content and Communications:
  • Develop clear, compelling messaging for internal and external audiences, ensuring alignment with both AGI's unique value proposition and the broader Ansys brand.
  • Create engaging content for various channels, including digital, print, and social media, to boost AGI’s brand awareness and customer engagement.
  • Ensure all content is tailored to resonate with U.S. government audiences, conveying the relevance and value of AGI solutions.
• Project Management and Reporting:
  • Monitor, measure, and analyze the success of brand campaigns and events using key performance indicators (KPIs) to optimize future efforts.
  • Ensure all marketing activities comply with industry standards, government regulations, and company policies, with a focus on compliance and data protection.